Most medium format cameras are found in studios since they can best thrive here because of the regulated lighting, less demanding focusing, and higher burst rates. What will happen to them if they are removed from that atmosphere and given to a wedding photographer to capture their pictures? The outcomes may be seen in this top-notch video.
John Branch IV Photography brings this fantastic movie to us, and it follows him around as he uses the medium format to photograph a wedding. Full frame has, for the most part, been the preferred option of most wedding photographers for a very long time. This is because the venues were frequently poorly lit, which requires more excellent noise performance than APS-C, and the demanding and fast action needed higher focusing skills than medium format devices.
However, cameras such as the Fujifilm X-T series have made APS-C a more realistic alternative for the genre in recent years. At the same time, the modernization of medium format with the GFX series has done the same thing at the opposite end of the spectrum. As you are about to witness, shooting with a medium format camera during a wedding is far more enjoyable than even five years ago. This is one of the many reasons why the medium format is so popular among photographers specializing in weddings.
Watch it in action in the video included above, and feel free to go through it at your own pace to see how it handles the many portions of a wedding day.